NSW Trade and Investment Director

Agency Overview

As a central agency, Investment NSW drives all trade and investment attraction activities within the NSW Government, to maximise economic benefits and jobs growth.


  • Targeting local and global businesses to drive investment.

  • Providing rapid responses to business needs.

  • Acting as a single point of accountability and central agency for the private sector.

  • Helping NSW businesses to scale up and ‘go global’ for maximum jobs growth.

  • Marketing Sydney and NSW on the world stage as a destination for tourism, major events, business investment, international study and global talent.


Investment NSW takes advantage of NSW’s successful handling of the COVID-19 pandemic and further reinforces NSW’s global position as a safe and attractive place to do business. By attracting investment capital from overseas we continue to build on the strong foundations of the NSW Economic Blueprint, Global NSW and COVID-19 Recovery Plan. The establishment of Investment NSW is a central agency for business to engage with NSW Government, which has been enabled by bringing together several groups from across government into the Premier and Cabinet cluster.


Agency Website

https://www.investment.nsw.gov.au


Primary Purpose of the Role

Based in Guangzhou, China the position of NSW Trade and Investment Director requires an individual who can identify and capture opportunities to develop foreign direct investment (FDI) into NSW and exports from NSW with a priority focus on the technology and services sector. This role will lead the development of strategic investment relationships in the technology, R&D, energy and education sectors. The position will require the development and maintenance of extensive networks with companies across a wide range of sectors, with a focus on technology and services sector, in both NSW and in China. The job holder will support the conversion of both trade and investment commercial outcomes, build and maintain bilateral relationships with the Chinese government, business, and ecosystem leaders; promote NSW’s trade and investment opportunities and incentives; and partner with key stakeholders to profile NSW at priority Chinese market events.


Key Accountabilities

  • Identify post and regional trends, assess their impact on trade and investment opportunities and provide insight into the development of market plans for NSW.

  • Strengthen existing relationships and create new connections with key in-market based executives of corporates that already have significant investments or trade agreements in NSW, or those planning to make investments, aligned to NSW priority sectors, with a specific focus on the technology and services sector. This will involve researching and presenting tailored information on industry capability and articulating the commercial benefits of investing in NSW.

  • Represent the NSW government in high level meetings, presentations and negotiations and identify and work with potential investors and trade partners through their decision-making processes to secure new investment into NSW and facilitate exports to help meet objectives outlined in market plans.

  • Apply project management skills to develop and execute lead-generation activities designed to identify in-market organisations with direct investment potential and trade opportunities for NSW, including research-driven target selection exercises and pro-active marketing campaigns.

  • Provide the NSW Senior Trade and Investment Commissioner with analysis and insights on: export and outward investment opportunities for Chinese companies in NSW Government priority areas; ­business opportunities; and market trends, and specified business information.

  • Working with the NSW-based government representatives, coordinate business missions and visit programs by NSW Ministers, VIPs, industry sector experts, and key business contacts.

  • Manage and grow a NSW Investor and exporter portfolio, providing customised services to assist NSW and Chinese businesses with market entry or expansion plans.

  • Efficiently manage changing workloads with flexibility in covering a variety of industries and a large number of clients.

  • Work with the NSW–based Export Advisers to assist and deliver services to NSW exporters, such as advising market demand, business matching programs, attending pre-departure briefings, providing on-the-ground support to visiting delegations, ensuring local exhibition arrangements are in place, arranging and participation in in-market meetings and networking functions and undertaking follow-ups.

  • Provide input into strategy development for export promotion.

  • Apply Investment NSW business practices and maintain accuracy of information in business systems to deliver accurate and timely reporting and relationship management whilst upholding the Code of Conduct.

  • Actively contributing to Investment NSW’s online Social Media presence to promote NSW and China Trade and Investment opportunities.


Key Challenges

  • Developing and maintaining effective relationships with business and government representatives at senior levels.

  • Delivering against objectives via a diverse range of activities with multiple stakeholders, in some instances with short or competing deadlines.

  • Promoting NSW comparative advantages to the international business and investment communities in a context of global competition.

  • Maintaining channels and systems to collect credible market intelligence and analysis in a fast-paced, changing global economic environments.


Role Dimensions

Decisions which are made by the position holder include:

  • Identifying and building in-market business and government relationships which will facilitate growth of NSW trade and investment, whilst bearing in mind the reputation of the NSW government and Investment NSW.

  • Organising and managing own workload within a team environment, and where required, mentoring of office staff.

  • Deciding on the content of advice to internal and external stakeholders on matters related to trade and investment with the market.

  • Acting in accordance with the NSW Code of Conduct, corporate policies and priorities, and local market regulations.


Decisions referred to a supervisor include:

  • Any requiring or resulting in significant changes to strategy; those with the potential to escalate or create precedent; matters requiring a higher administrative or financial delegation; or submission to a higher level of management.


Reporting Line

The NSW Trade and Investment Director, will report to the NSW Senior Trade Commissioner, Greater China.



Essential Requirements

Demonstrated prior experience and proficiency in:

  • Market research and conducting market analysis including the use of software and surveys.

  • Familiarity with China and other key markets in the region and in NSW.

  • Language – high level of proficiency in written and spoken English.

  • Working strategically and in a fast-paced environment, demonstrated commercial acumen and relevant. experience in the technology, R&D and health sectors.

  • Business development or experience in trade promotion and/or investment attraction.

  • Detailed knowledge of the trade and investment sector.

  • Demonstrated cross-cultural written and verbal communication skills to accurately report progress and performance.

  • An understanding of government and the credibility to contribute substantially to international trade and investment activities.

  • Familiarity and comfort with social media technology and platforms.


Desirable Requirements

  • Understanding of how trade policy is developed.

  • Experience using Salesforce.



Type of Position

  • Fixed Term

  • Full-time



How to Apply

Please submit your application with CV in English with heading of position and your full name to:

admin.guangzhou@investment.nsw.gov.au

Before 17:00 (CST) 3rd May 2022.

Applications will only be considered when submitted to this email address.