Management Team List

Director of ACAA - Bruce Whall

Bruce is the Founder and Principal of Bruce Whall Consulting, an international advisory firm providing strategic and CFO services, capital raising, and turnaround management to clients across Australia and the Asia-Pacific region. With over 30 years of experience, Bruce is a Chartered Accountant with a strong background in the manufacturing, distribution, not-for-profit, and film sectors.

Co-Chair of ACAA - Grace Li

Professor Grace Li is an experienced legal educator and Associate Dean (Internationalisation) at UTS Law. She is a strong advocate for global learning and cross-cultural collaboration. From 2021 to 2025, she served on the Executive Committee of the Australia-China Relations Institute, and was an Endeavour Fellow with the Department of Education, Employment and Workplace Relations from 2009 to 2019.

Chair of ACAA – Sara Cheng

Sara Cheng is a distinguished thought leader and one of Australia’s foremost experts in international business. With a 30-year career spanning senior management roles in Australia and China, she brings a wealth of cross-border expertise to her current position as Managing Director of China and Beyond.

A passionate advocate for global trade, investment, and cultural exchange, Sara has held leadership roles across academia, industry, and the not-for-profit sector.