EMPOWER YOUR BUSINESS ON DIGITAL MARKETING

-How to drive traffic for your business via digital marketing?

-How to target Chinese market via digital marketing channels?

-How to efficiently use influencer marketing to promote your brand?

-How to create your own audience on rising Chinese digital channels?

Guest Speakers

Dr. Lavender Shu

Founder and CEO | MediaMo

Lavender is a seasoned cross-cultural marketer and communications professional with almost a decade's experience in the field of digital communications, PR and marketing research. Armed with her substantial industry experience, she already had in-depth knowledge she could draw upon from her PhD which looked at the “Influence of social media on

study destination selection: a study of Chinese outbound students"

Christina Ma

Chinese Social Media Influencer/KOC

A passionate digital marketing professional with a data-driven and client-first approach. Constantly striving to optimise results focusing on end-to end campaign management and producing integrated multi-channel marketing campaigns.

Highly motivated, self-starter who holds ethics to the highest degree.