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Senior Visual Communications and Public Diplomacy Officer

About the position

The Senior Visual Communications and Public Diplomacy Officer primarily manages the development of visual materials for the Embassy, both digital and print, including managing the Embassy’s website. This material is used to project a positive, accurate and contemporary image of Australia, in line with the priority placed on online and social media outreach in the DFAT Public Diplomacy Strategy. The role also supports the Embassy’s public affairs program, through managing public diplomacy events, preparing communications strategies and publicity materials including for social media as required. The role may include the managing or mentoring junior staff and providing back-up to senior managers as required.

The key responsibilities of the position include, but are not limited to:

Graphic Design

  • Lead the development of all visual identity material for Embassy use, including for WeChat, Weibo, digital signage, and published documents as required

  • Liaise and negotiate with external graphic designers for specific projects as required

Website Management

  • Lead on embassy website management and preparation of graphic material for the website

  • Contribute to continuous improvements to the Embassy’s online resources

Social media

  • Produce written material (usually in Chinese) for social media articles

  • Manage Embassy-run social media accounts as required

  • Monitoring and researching relevant social media and internet developments

Photography and Videography

  • Manage and liaise with external photographers and videographers and/or lead on photography and videography of events as necessary

  • Edit videography for website and social media platforms

  • Assist with subtitling video content and/or manage outsourcing of subtitling

Public Diplomacy

  • Assist with managing, planning and coordinating public diplomacy events and initiatives in Beijing as required including coordinating guest lists, speakers and overseeing event set up

  • Prepare high-level communications strategies and publicity materials for Embassy events and initiatives, including for promotion via social media, and report on these outcomes

  • Assist with managing project budgets, including managing financial reconciliations according to departmental guidelines and procedures


  1. Tertiary qualifications desirable in visual communication or graphic design

  2. At least 2 years’ experience in

  • graphic design and developing visual identity

  • website management including uploading and monitoring of content, demonstrated creativity in web design/layout, coordination of linked-in social networking tools

  • layout and design of WeChat content

  1. Experienced with InDesign, Illustrator, Photoshop and video editing software

  2. Strong technical knowledge of HTML and CSS and experience with Content Management Systems

  3. Ability to communicate effectively, orally and in writing, in English and Mandarin

  4. Ability to organise and prioritise workloads to meet project deadlines

  5. Ability to build effective and professional relationships with all stakeholders

  6. Demonstrated ability to work as part of a busy and diverse team, with initiative and minimal supervision, apply sound judgement and innovation

  7. Desirable, but not essential: photography and videography skills

  8. Desirable, but not essential: event and project management experience

Selection Criteria

  • Demonstrated graphic design expertise, including for web-based and WeChat content

  • Demonstrated creativity in design and layout

  • Demonstrated experience in website management

  • Well-developed communication skills, in both English and Mandarin

  • Proven ability to work as part of a team

  • Proven ability to build effective and professional stakeholder relationships

Your application, written in English, should include:

  • Curriculum Vitae (maximum 2 pages)

  • Application Form for Locally Engaged Staff Employment (see attachment A)

  • Selection Criteria Statement (see Attachment B). In their statement of claims, applicants should address the Selection Criteria, clearly outlining their claims and specific experience that makes them suitable for this position. Applicants must limit their responses to a maximum of 250 words for each question.  Appendix 1 provides useful information on how to structure your answer and ensure you address the selection criteria. Applications that do not address the selection criteria will not be considered.

  • A short portfolio of works to demonstrate applicants’ graphic design expertise

Please email your application to before 17:00 on Sunday 22 May 2022.  Applications received after the closing date and time will not be considered.

For further information about this position, please contact Please note that only applicants short-listed for interview will receive a written reply. Thank you for your understanding and your interest in working at the Australian Embassy in Beijing.

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